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Afternoon,
Back after my short holiday and, a little later than anticipated, here
is February’s edition of Showreel. As always we welcome any feedback
and if you want to know more contact any of the team and of course
you can follow on twitter @harrykrane
Content:
Thinkbox shared 2012 TV viewing levels and it looks pretty healthy
with the average Brit watching 4hrs 4min of TV per day. Interestingly
numbers suggest that TV content viewed on devices other than TV’s
accounted for 3mins per day of the total (1.2% of all viewing) – a small
but important shift which we expect will grow to double digit by 2020
Independent owners’ Evening Standard-backed service wins the battle
to broadcast London TV. Certainly an interesting development however
all of the local services will need to battle with the ‘big boys’ at ITV and
Channel 4 and that fight for eyeballs is a tough one.
Cast your mind back to last month’s showreel and you will remember
ESPN’s rumoured departure from the UK marketplace, well what do
you know, ESPN has announced its departure. And BT is looking a
real long term contender to Sky
Technology:
Want to be the first to see the latest BBC content? Don’t switch on the TV
One third of UK tablet users stream TV shows (more than the U.S.)
according to new research by Rovi announced at MWC2013 in Barcelona
and with 55% of European adults forecast to own a tablet by 2017 the 3
minutes per day is only the beginning
How online video can add value to a TV strategy, a new report from the IAB
suggests a 15% shift on budget increases reach by around 4 points –
well they would wouldn’t they. An interesting read with results which,
although open for debate, should be at the forefront of screen planning
Tesco launched Clubcard.tv, a service for free movies and TV powered by
advertising targeted with loyalty card data
Zeebox has launched spotsynch that simultaneously displays TV ads on the
second screen device
Other interesting stuff:
Time Warner Cable’s Roku app is a hint of the future directions for TV
Well done Channel 4, as it is rewarded for its fantastic coverage of
the London Paralympics by being awarded the rights to show both the
paralympics at Sochi and Rio. Well deserved.
….and a new addition for 2013 is a dip into the world of cinema………….
Cinema
Cinema admissions in 2012 increased 0.5% in 2012 (despite something
called the Olympics happening in the UK, as well as the Jubillee and Euro
Championships), driven in no small part by the huge success of Bond
(number 16 being a particularly good watch
Mark
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