Another update from Divya and the Digital team, this time relating to the latest news from the world of beauty, luxury and fashion:
- Louis Vuitton have launched a new short film series with the aim of capturing the essence of different cities from across the globe in relation to gender. Hong Kong is the subject of the debut film and presents the Asian destination as if it were a woman with appearances from students, various career women and rising star of Asian cinema; Grace Huang. Directed by Jean-Claude Thibaut, who has previously collaborated with the likes of Armani and Dolce & Gabbana, the film is the first in a series to be uploaded on Louis Vuitton's YouTube channel. Focusing on cities from across the globe, the pictures will use gender as "a lens to interpret each city's identity." The video has been met with extremely mixed reviews – it will be interesting to see how Louis Vuitton responds to these reactions.
- Louis Vuitton’s gender-related metaphor is an interesting one and it follows from the recent surrealist release from Italian label Miu Miu, which saw women transforming themselves into dresses and starred Italian actress Maya Sansa. Directed by Italian moviemaker Giada Colagrande, short film "The Woman Dress" was the third instalment of the label's Women's Tales Saga, which was made to explore "the feminine love affair with Miu Miu”.
- DIOR, THE MAGAZINE: Christian Dior boasts nearly 7 million fans on Facebook — and now the French house is out to conscript more readers and viewers with the launch of DiorMag. The online magazine goes live with eight articles — that number representing one of the founder’s good-luck charms. Their Fall Fashion Show will be live-streamed for the first time and interestingly, blogger Susie Bubble is to oversee a simultaneous feed on Twitter. More here
- It’s all about the discerning shopper: Harvey Nichols, the luxury department store group, said a mix of £65,000 alligator skin handbags, face cream and a focus on ‘timeless’ rather than cutting-edge fashion should produce record profits this year, capping a comeback from its 2008 decline.
- In December, Lancôme ran a competition (launched 27th December) on their Facebook page asking women to apply for the Super Serum Challenge. The top prize for 10 women included a month’s supply of Genefique and Visionnaire, a trip to London for a beauty makeover and the chance to record their own skincare testimonials. 60 runners up also received a month’s supply of Visionnaire. They’ve recently uploaded photos from behind the scenes of the beauty shoot on their Facebook page – we’re sure that videos will follow shortly.
- TheFancy.com is a new scrapbooking and shopping site – it’s a space where users can share photos of covetable objects and experiences with the hope of eventually buying them.All interesting stuff with more to follow in the weeks to follow.
- Sam - (thanks to Divya and the Digital team)
