What’s happened this week:
· A site called Facebook announced that it now has 500m members, never before has a database of 500m people and their social connections been created, we are only just beginning to understand what it might be for.
· Ofcom released their latest analysis of the UK broadband access market. Average speeds are now 5.2mb/s over 25% faster than a year ago. The average UK internet user can now access at least broadcast quality video online, the next challenge is to scale the backbone to deliver this experience to millions of concurrent users.
- The gap between actual and advertised speeds remains a problem for all except the Virgin Media cable proposition.
What we have learned:
· The megatrends in mobile for 2010 , if you are an iPhone user they will seem very familiar.
· The iPad has really hit the mainstream, increased component orders have led analysts to predict 13m sales this year, doubling previous estimates.
o A similar story for apps, there will be 25bn downloads pa by 2015.
· This is interesting: the old spice social responses (c200 personalised video responses to influencers’ views of the original ads) have generated more online views in 7days that the original ads did in 5 months.
Cool stuff
· Semantic technologies are cropping up in surprising ways, we can now contextually target advertising based on page images rather than text.
· Empire Avenue is a celebdaq for social media influencers, it allows us to track the tactics of the best before they become famous.
· Twitter tools get ever more advanced, the archivist creates #analysis that provides really useful insight in a brand’s presence on Twitter for example our #twidter
- If you are twitter user try hunch: it illustrates how your data can tell the world an awful lot about you.
· That cool video of augmented reality property search is now a reality in the UK with Zoopla
Where to find more:
· There are many kinds of graph, not just the social graph, that can help communications planning in a networked world.
· The BBC’s social media infographic, the ups and downs of Social media worldwide
· 2010 Entertainment and communication , everything you wanted to know in 4 mins the latest from Faris
- Sam (thanks to JP and the Fuures team)
