Now I don't have an iphone to hand but Next sems to be doing a much better job in the mobile space...the quality of the app isn't entirely surprising given their sustained repositioning efforts over the last year. So while overturning perceptions will take take some time, this is another example of the mid-market retailer really getting it right. It may not be the sole preserve of doudy middle England for that much longer. That said, I still wouldn't get my threads there!
John