Hope you all had a good weekend. I’m sure for most of you, at least some of it was filled with football, whether you were actively trying watch it or not!
Here in TV at M2M, we’re going to keep a tab on how viewing levels do over the course of the tournament, and we’ll send an update on all the matches over the course of the next month. Here's a link (Download World Cup Report) to a spreadsheet with viewing figures for certain audiences over the weekend. If there are any specific audiences you want us to take a look at, let us know and we’ll add them in.
So now that the greatest sporting event on Earth is finally underway, this of course meant that the weekend was dominated by football viewing, kicking off with the opening ceremony on Friday afternoon, followed by the throroughly entertaining first match between the vuvuzela-wielding Bafana Bafana hosts and the sombrero/poncho laden Mexicans, which ended 1-1.
Just over 2 million people tuned in for the ceremony, with this increasing to over 3.85 million for the game itself. Interestingly, looking at the gender demographic, the difference between male and female viewing for the opening ceremony wasn’t too great, with 1 million men and 920,000 women watching the colourful show. However, for the game itself, the male audience more-than-doubled to 2.3 million whereas the female audience only increased by approximately 25% to 1.26 million, which isn’t too much of a surprise. For the male audience during the game, 40% of this was upmarket.
Compared to 4 years ago in Germany, viewing was actually less for the first game of the tournament, with 4.6 million watching the Germans hammer Costa Rica in 2006 which is 750,000 more viewers than the first World Cup match on African soil, however the Germany match 4 years ago was slightly later on the Friday afternoon in 2006, which is the most likely reason for this.
The largest viewing over the weekend was obviously for the
It does mean that over 16 million people saw
If we compare these total viewing numbers to
Demographically, the male female split wasn’t too great, as 1 million more men tuned in than women. However, this is at-home viewing for the whole programme. The male upmarket audience percentage was higher than the first match of the tournament, at 49%.
For the other stations on Saturday night, the huge level of viewing for the football was obviously bad news, as all of them took a severe dent in audience share. ITV1 had a 64% share of total viewing at its peak on Saturday evening, with BBC1 at less than 10% at the same time. C4 could only manage 4% of all viewing, although interestingly this shot up to 11% later in the evening during Big Brother at 10.30 pm, matching ITV for that timeslot.
Back to the football, and as for the best of the rest, the two other peak games on Friday and Sunday featuring France and Germany both did relatively well, receiving 6.3 million viewers on Friday and 6.9 million on Sunday. The earlier matches during the day received between 2.5 and 3.5 million viewers, with the
It will be interesting to see how this continues during the working week, and we’ll look at this in the next update.
If you want to know any more, please just shout.
And if you want to watch that howler over again … and again … and again… as I have, the link below is the place to go. No sound, but pictures speak louder than words.