A couple of interesting recruitment campaigns kicked off recently; one for the release of the film Troll Hunter that the Momentum team at M2M have been working on, and one for an insight job at Posterscope!
Troll Hunter is an entertaining and quite dark comic monster movie about Trolls. Before you ask, they are not the toy kind with spikey hair, or little munchkin like things, but bloody great nasty trolls that would struggle to hide under the Golden Gate bridge. In the film a group of students find themselves documenting every move of an unlikely hero – the Troll Hunter. Naturally they risk their lives to uncover the secrets of creatures only thought to exist in fairy tales in the process. Take a look at the trailer...
Now, to launch this film, the team here latched on to two things:
- Trolls are part of Norwegian folklore. In fact some, the President of Nortway included, have even suggested they are real.
2. The story line in the film centres around the Troll Hunter and the idea of hunting the beasts.
With that in mind, a recruitment drive, searching the country for those that believe they could be a Troll Hunter has recently been launched. In the Guardian online recruitment section, along with in the main paper itself, you may have come across our ad. Fortunately people seem to be enjoying it so far!
Like our Limitless campaign that adopted a similar theme of bluring the boundaries between fiction and reality, the idea here, was to get people talking about the film and it's marketing. In this case we wanted to drive interest in the idea of hunting trolls, sending potential Troll Hunters to the Facebook page to find out more. Once there, they can apply to become a Troll Hunter, play games or simply find out more about the film. The press and online recruitment ads are just part of a wider, equally irreverent campaign to follow, so we will keep you posted.
The second recruitment ad I think is quite interesting is from Posterscope. Jo Best sent this on to us having seen it on the underground. In her words, she felt it 'shows a recognition of how the OOH market is changing, recognizing the convergence of online and outdoor'. Have a read of the ad below...
Now, I remember a few years back OMD UK ran a very similar ad on the underground for a position in Ignition, our creative thought starter unit across the group. The response wasn't huge (they had just one poster I believe), but it did end in the successful recruitment of a certain Andy Upton that has worked in the group since, so maybe it will work this time round too.
We'll let you know how both go.