What’s happened this week:
- Significant new policies from the web’s big players as they seek to consolidate their positions and grow in new markets;
- Google want to share personal data across their 60 services.
- Facebook will make Timeline compulsory for all.
- Twitter are now able to censor tweets by country.
- The Digital Life Design conference in Munich saw a wide range of presentations from the major players including Sheryl Sandberg who claimed that Facebook adds USD 15bn to the European economy.
- We launched the ‘New Living Room’ at Seymour Mews. A place to explore the impact of new technologies on consumers’ lives and their potential role in communications and beyond.
What we have learned:
- The Daily Mail overtook the New York Times to become the largest online newspaper in the world.
- Google made USD37.9bn in revenue in 2011, terms such as ‘cheap car insurance’ make USD 33.97 per click.
- The web economy will double in the next 4 years to USD4.2trn in the G20 according to BCG.
- MTV have launched an interesting mobile companion app for TV show Geordie Shore, with in show tweets and character tweets through the week.
- Track your look with Pose and Facebook timeline.
- The ability to play games across multiple devices creates new kinds of interaction as demonstrated by Roller Johnny.
Where to find more:
- Content marketing is a big theme for this year (and beyond). What is it and what has it got to do with trans-media storytelling?
- How to make data work though the whole of the organization.
- Now that a lot of data is being collected will the major platforms compete to give the consumer a share of the profits?
John (thanks to JP and the Futures team)