- Steve Jobs resigned from Apple due to ill health. There have been some extraordinary products released during his tenure and Tim Cook has arguably the toughest shoes to fill in tech history!
- In a week of crazy weather and earthquakes in the US, social media once more played its part. In fact, within 30 seconds of the Earthquake originating in Virginia, news was spreading faster on Twitter than the seismic waves travelling towards New York!
- Facebook have made some changes to their privacy settings – borrowing some of the advantages of Google+. Facebook Places will evolve from ‘checking in’, to sharing location
What we have learned:
- 45k people in the UK crowd sourced data on 3G coverage for the BBC, showing that the network claims of 90% cover are a little exaggerated
- Brands are now rewarding (bribing) consumers to like their brand by offering free Facebook Credits
- There will be a lot of money invested in the land-grab for mobile payments with US networks plotting a rival to Google Wallet.
- Ticketmaster have added enhanced Facebook features, so you can choose seats near your friends.
- We’ve been pushing this for a while – Grey’s Anatomy use Shazam in their TV ads in the US
- Coca-Cola have made a great Facebook app, allowing you to make real-world drinks
- The key learning from Red Bull’s branded content strategy is that “less is more”
Where to find more:
- Algorithms are playing a critical role in so much tech. Listen to Kevin Slavin’s great TED talk for more info.
- IBM are perfecting software which will help predict floods
- 15 creative examples of HTML5 – you will have to view these in Chrome or Safari
- A really interesting piece on the role of mobile to drive sales – via location apps or simple click-to-call options, allowing retailers to up-sell.
- Sam (thanks to JP, Mark and the futures team)