Too bad she isn’t real. A Japanese candy brand has ‘created’ Aimi Eguchi, pictured below, from the 6 best features of her other girl band friends to front their latest ad campaign.
Aimi, her 20 second video and detailed band member profile have received a large amount of views since the ad campaign for Ezaki Glico candies launched.
Have a look at the video's available on Adfreak to see how spooky it is to watch Aimi ‘talk’ and a making of video that demonstrates how she was created.
Whilst innovative, I still find this creepy. With VOD blogging being used to recruit and promote brand ambassadors, is it possible that brands in the future might create their own realistic looking positive spokesperson, who in fact is a figment of someone’s imagination? Sounds like an Orwellian nightmare to me.
And although unrelated, what does this mean for those who turn to the internet for love? Is there a market for realistic looking instant girlfriends that can be conjured up by production companies to ease your lonely heart? According to Channel 4 documentaries, the answer is a resounding yes.
Do you have room in your life (or heart) for Aimi Eguchi?