Apologies for the hiatus, I have just returned from a couple of weeks in Australia but it’s nice to see the fashion and beauty orb has kept spinning in my absence. And the newest recruit to the world of fashion design? None other than Chad Hurley, co-inventor of YouTube.
Along with a new, undisclosed Internet collaboration with YouTube partner Steve Chen He has been working on his integrated upstart fashion brand Hlaska that actually predates YouTube, which was sold to Google in 2006.
The fashion venture — with designs inspired by science, nature, engineering and exploration is being sold on the e-commerce site and at two stores in the USA.
Beauty giant Chanel recently launched their new website Makeup Confidential in France, the UK and the USA. The fresh, engaging site makes use of strong video content and interactive features that include makeup artist tutorials and video look books on the colour ranges.
In Bejing, Burberry has hosted its first event in China in over 10 years which shook up expectations of luxury brands in the digital sphere.The futuristic event showcased the best in technology to celebrate the opening of the new flagship store.
This statement about the next evolution for Burberry, one where the luxury brand is boldly embracing technology to connect with consumers online as well as in stores, should resonate well with China’s 400m internet users..
More than 1,000 guests filled a space in front of a stage at the Bejing Television Centre, where models showcased Burberry’s fall collection. Virtual image technologies, including holograms, projections and animations, were used to create the illusion of snow and rain.
As models walked by one another, some simply disappeared, magically switched attire or transformed into clouds of snow or red dust. Several models were joined by lifelike holograms of themselves. Large screens projecting different angles of the runway as well as changing weather were intended to create a fully immersive experience, while lifelike images that lined the corridors leading into the space contained the photos of buildings along the River Thames, which further propelled the decidedly British ambience.
After the show, which was streamed live on burberry.com and more than 200 Web sites worldwide as well as in more than 50 Burberry stores around the world, the British band Keane performed.
“Denim is in our DNA. We’ve changed the scent and revamped the bottle and dressed it in denim. This is really the core of the company,” said Renzo Rosso, president and founder of Diesel, referring to the denim-clad flacons and the new juice’s inspiration.
The new scent’s oval bottles are wrapped in denim, mining the Diesel jeans heritage, with stonewashed and bleached jean packaging that features side zips and leather tabs. Beside print media, a TV spot is set to run, directed by American music video director Melina Matsoukas.
And finally for this week, Spanish high street favourite Mango plans world domination as news of its large scale global expansion hits. After a successful 2010 the brand plans to add another 550 stores to its portfolio, which will see it expand into 109 countries worldwide. New markets for Mango stores in 2011 will include Guadeloupe, Bermuda, Monaco, Cambodia, Angola, Ghana and Yemen.
Have a top weekend,