Recently we have been working on some very interesting projects related to sound. Clearly there are a lot of companies doing some very interesting things in this area; be it iPlayer, Lastfm, Amazon, Audible and many more. To get you thinking, I bet you didn't know that lastfm process more data than Twitter? It's a bold claim of their, but one that made me look up. To be precise, 42,290,175,216 tracks have been 'scrobbled' since the site was launched. They are processing roughly 753 a second. But, what are 'scrobbles' i hear you cry!?
'Scrobbles' are the building blocks of the entire Last.fm service. They give them a unique real-time perspective on the global music landscape, enabling them to power a vast music catalogue, recommendations, and personalised radio. In effect, whenever and wherever you listen to a track (iPod, Sotify, lastfm etc etc), if you are a last fm member, the data is recorded at your own personal music hub, date and location stamped. Pretty awesome, I think you will agree. By leveraging this data the opportunities are plentiful. Here's just a few;
- Friends can share and monitor their music listening habits, which in turn encourages people to listen to new artists.
- You can see how your music taste evolves through time.
- Better still, Lastfm can see how music spreads around the world. Imagine the implications of this for the likes of EMI. If you knew exactly which towns and people are likely to be listening to your artists in the coming weeks, you could better plan your distribution and media. Powerful stuff.
As a final thing to leave you with before you probably head home for the weekend, put your headphones on now (it will not work that well without them)! The video below is the awesome audio barber shop, much akin to Papa Sangra, the audio app that has become a bit of a horror phenomenon.
Enjoy your haircut...