As Japan looks to rebuild its future in the wake of the last week’s events, it’s great to see the fashion industry is really coming together to help those affected by the earthquake and tsunami.
In the US, handbag brand Coach is donating USD $5m to the Japanese Red Cross, whilst popular Japanese fashion brand Uniqlo is also shelling out a huge $25.6 million for relief efforts.
The president of Uniqlo, Tadashi Yanai, is personally donating $12.2 million from his own pocket. The retailer, (the largest in Japan) is also distributing more than $8 million in coats, jeans, towels and 300,000 pairs of Heattech thermal underwear to those in need. You can also help out by donating through the Red Cross.
For the first time in the brands history, beauty superbrand Estee Lauder is using a multicultural themed ad to launch its new skincare products, conveying the message that diversity is beautiful. Joan Smalls, Liu Wen and Constance Jablonski will appear together in the ads for the Idealist Even Skintone range. The products launch first in North America in June, followed by a European launch in July.
Over in the world of fragrance Eva Mendes has been named the face of Angel by Thierry Mugler. Mendes will begin appearing in advertising for the scent in September. She replaces Naomi Watts, who had served as the face of the brand since 2008.
The ad, which appeared in U.S. magazines this week, shows a model holding up a camera to take a photograph of herself for the launch of the new HD Invisible Cover Foundation range, which claims is so high-performance, that even an HD camera would struggle to detect any imperfections.
Gilles Kortzagadarian, GM of North America, said 'Our objective for this campaign is to reach consumers who have not tried the product range and prove that it truly creates a complexion so flawless, there’s no need for retouching, even for an ad visual.'
The knitted gown, worn by Kate Middleton at a University fashion show attended by William in 2002, was auctioned in a packed central London sales room. Auctioneer Kerry Taylor had estimated that the garment, which leaves little to the imagination, would sell for £8,000 to £10,000.
Everyone’s favourite online store ASOS has teamed up with Diet Coke to bring fashion discounts to the masses. The move will see Coke launch a limited edition lip print can with an ASOS voucher in every pack for £100, £20, £10 or £5 to spend on your next ASOS shop.
Diet Coke are also searching for the next Street Style Star – as well as winning £1,000 to spend at ASOS, the three best fashion-savvy entrants will get to see their signature style up in lights at Piccadilly Circus. Enter your look at asos.com/streetsylestar.
Have a great weekend,