It seems like a case of another week, another-massive-career-milestone-that-will-earn-her-loads-of-money for the sprite faced British beauty Emma Watson, as she is named the new ambassador of Lancôme. The decision has surprised some in the beauty world, as Emma is not as old as some of the previous Lancôme faces such as Julia Roberts and Uma Thurman.
Emma is apparently chuffed: “It’s so exciting; I can’t wait to start shooting. Although I don’t wear much make-up I’m a big fan of Lancôme products, especially their mascara.’ Hmmm – not sure that is the wisest choice of words to use when being offered 6 figures to help raise make up sales for a global cosmetic brand? Of course, the wonderful Mario Testino will be shooting the ads (is this really allowed to happen to 20 year olds?) so look out for them next month.
In other child multi-millionaire news, Madonna’s sprog Lourdes (14!!) has been hard at work on the juniors fashion line she oversees with big mother M, aptly named ‘Material Girl’. The new ad shot in a grimy rock bar features Kelly Osbourne and breaks this week in celebrity weeklies. Kelly has succeeded Taylor Momsen as the face of the brand.
Cha-ching driven London designer Christopher Kane seems to be spending more time in negotiation with major chains these days than sweating it out in the studio as news of his new fashion collaboration with LA denim labeled J Brand broke.
The collaboration will launch as a capsule denim collection as part of Kane’s resort 2012 line and comes off the back of the limited-edition Christopher Kane/J Brand jean last year as part of J Brand’s 5x5 project in support of young British design talent. Let’s hope he follows this up with another TopShop collection to rival the luscious crocodile dress of 2009!
Over at Clinique, the savvy development team have embraced technology with the installation of a new device, called the iPad Skin Diagnostic Tool. The Jetson-style iPads, installed on Clinique counters will include new product testers and smart-screen scanner that provides product information and reviews from other consumers.
It will also help customers who have questions about individual skin conditions as the iPad survey is designed to produce a personal analysis, providing 180,000 possible product recommendations. Clinique is planning to roll out the iPad devices to 1,300 doors globally by the end of the year.
Ralph Lauren is also getting technical this week, with the launch of their RLX iPad app. Aiming at those close to the brands athletic roots, it features real athletes wearing the clothes, and the iPad’s built-in accelerometer, digital compass, assisted GPS and Multi-Touch screen capabilities (quite a mouthful)allow users to do all sorts of things with the athlete images, from flipping it to tapping the screen to experience the different movements of the clothes.
According to the laymens terms department over at Ralph Lauren: “This application places the user in the driver’s seat so that they can control the technical functions of the apparel and experience the brand in a way that is visually entertaining,” That’s my weekend plans sorted then!
Have a great weekend,