Over the past week, there has been some significant changes on screen in TV land, so we thought it best to give you all a quick run-down of the latest TV news.
So GMTV is no more, and a new era of breakfast TV began and for all the pre-show nerves and intense anticipation that was bubbling around ITV beforehand, it’s now the ratings that are the real judge of how successful the Chiles/Bleakley transfer from the Beeb has been.
The last GMTV on Friday September 3rd was a historic event and was watched by an average of 892,000 viewers. The first Daybreak on Monday September 6th showed encouraging signs as 985,000 viewers tuned in followed by over a million viewers watching the re-branded Lorraine Kelly show afterwards. However, this uplift in viewing hasn’t endured, as by Friday last week Daybreak’s viewing had dropped to 854,000 and by Monday of this week, viewing had returned to normal GMTV levels of around 790,000.
Finally, the sun has set, the curtain has fallen, the fat lady has indeed sung …. well, for the moment anyway. Yes, Big Brother has finally come to a long drawn out end, with Series 2 winner Brian Dowling being crowned the Ultimate Big Brother winner. The Friday night finale drew in over 3.5 million viewers, giving C4 the highest audience share on Friday night, at 23% of total viewing. Surprisingly, this was slightly less than the series 11 finale a couple of weeks ago, where 3.96 million people saw Josie crowned the final “normal” Big Brother winner, although this was on a Tuesday night rather than a Friday, which may have helped viewing figures.
Big Brother might not be completely finished though. It remains to be seen whether Richard Desmond and his new toy C5 decide to buy the rights to Big Brother. There are plenty of rumours flying around suggesting this may happen, as the tie-ins between BB contestants, OK magazine and Richard Desmond’s many other media channels may be endless.
For those of you that missed it on Monday, the above link is a sneak peek at the first episode of series 3 of the Inbetweeners, which received the highest ever viewing for a home-grown programme on E4 and is second only to an episode of Friends shown a few years ago. The show was watched by an average of 2.3 million people on Monday night, with an extra 330,000 viewers tuning into the +1 show an hour later. Astonishingly, the first in the new season received more viewers than either the ITV News or Jamie Oliver on 4’s main channel during the 2200-2230 slot, and was second only in terms of share to BBC News at Ten, which for a multichannel show is outstanding.
If though you have no idea what/who the 4 schoolboys from Rudge Park Comprehensive are then never fear, you can catch up on the Bafta-award winning season’s 1 & 2 of the Inbetweeners, not only on Channel 4’s own 4OD service, but also with the new On-Demand service SeeSaw.com, the new service allowing viewers to watch shows from the BBC, C4 and C5 as well as viewing it as long-form content on You Tube, which you’ll see on the side-bar of the above link. Truly the lines between TV and online are becoming more and more blurred.
And Finally …
This weekend sees the start of X Factor’s double billing on both Saturday and Sunday night, which truly spells gloom and doom in terms of weekend ratings on the other channels, despite the BBC churning out another series of Strictly Come Dancing (Ann Widdecombe in sequins will surely dent viewing numbers!) With the new Sunday show, viewing will be set to soar on ITV, as last they look to improve on last week’s peak viewership of 12.25 million people.
Stay tuned, and as always if you have any questions, please feel free to ask.