Week 3 of the World Cup report, and we’ve now entered the knock-out stages. Please find attached the figures for all of the games over the past 7 days.
They think it’s all over … ist es jetzt.!
Obviously the main talking point of the last week has been
In terms of viewing, peak viewing reached 19.39 million total viewers (slightly less than the 21 million that watched the Algeria match) at around 4.15p.m., at the beginning of the second half, giving the BBC an 85% share of viewing. As England tried to claw back a 2-1 deficit, obviously feeling justifiably hard done-by after Frank Lampard’s disallowed goal, viewers tuned in with nerves and anticipation until Germany sprung the counter-attack and slotted a third goal home, after which time, viewing dropped until the final whistle. In terms of demographics, the match yesterday followed the pattern of the previous
There was of course a glimmer of light before this, as
Inevitably, there were fears over lots of workers pulling sickies to go and watch the match, with some people forecasting double the amount of absenteeism than a normal working day. However, one other interesting sub-plot was the concern over energy consumption, which N-Power (below) were obviously very anxious about as there was a prediction of a severe jump in power usage at 3pm last Wednesday.
First time Qualifiers
One new development at this World Cup is that ITV and the BBC did not split the group matches that run simultaneously between the pair of them. Instead, the secondary group matches were shown on ITV4 and BBC3. This means that shockingly, due to BBC3 not broadcasting any programming before 7 pm, 2 matches of this World Cup (USA vs. Algeria and Ivory Coast vs, North Korea) were not shown live on any British TV channel. Although I suppose the
However, this interesting formation selection by the BBC may have paid dividends, as ITV4 lost out in the ratings battle. For daytime matches, total viewing on ITV4 never got above 150,000 viewers and peak games only did slightly better, as
Compare this with BBC3, just shy of 450,000 viewers for
Now that we have moved into the knock-out phases, it is surprising to find that viewing has actually slightly declined, with peak time non-England viewing dropping to below the 6 million mark that it was consistently at during the first week of the tournament. Maybe football fatigue is kicking in slightly after 3 weeks, although another explanation for the slight drop in audience numbers at the weekend might be the lack of a traditionally “big team” playing on Saturday, and the fact that many people may not have wanted to watch another football match on Sunday evening. It will be interesting to see how viewing continues now that England are out of the tournament, and whether numbers increase as we reach the Quarter final and Semi-Final stages.
On a more amusing note, one of my favourite things from the World Cup so far which I thought I would share comes from the Guardian website (via Youtube as the flash player on the Guardian is too advanced for my computer). Relating to last week’s ambush marketing, The Guardian have found a unique way of getting round the problem of not being allowed to show official FIFA World Cup Highlights, and have instead plumped for a more unconventional way of displaying the best bits of each England match without the BBC or ITV complaining.