A few weeks back a load of us went to a Google conference. During that conferecnce a kid called Charlie who was 19 stood up and spoke with the rediculous self assurance that comes from having a subscriber fan base on YouTube of 453,633 people, 99k Twitter followers and over 50 million views of video content you have created. If you want to find out more, take a look at his Youtube channel or follow him on twitter. Most of his 'fans' are teenage girls, but guess what, I got the impression that he didn't mind that.
Anyway, there was a point to this. Out of all the people that spoke on the day, and there were some great speakers, he was the most memorable because of the simplicity and truth with which he delivered some advice. Given his remarkable online success, his brief was simple; 'what tips would you give a room full of marketeers about how they should use social media? These were what he called the keys to success:
- Upload content as often as you can. He is a one man band so works to a new video every week
- keep content short and sweet. Videos over 4 minutes are too long
- Upload them at the right time for when people want them
- Have your videos autoplay when the page open so that your hits rise, pulling others in in the process
- Remember that you are talking to one person at a computer/on their mobile. Do not talk to them as a group
- Encourage people to talk back
- be honest
- be human, not corporate
- Don't sell to people and try to be there friend at the same time
- People like him are happy to talk about or partner with companies. You just need to give them something interesting to talk about.
- If you do want to get people like him involved with your brand, you need to give them creative control
All interesting and seemingly obvious stuff that mirrors a lot of what we talked about before here but it is amasing how many companies you speak to that still view social media as just another channel to push messages out to people on.
Have a great weekend all,